360 Brand Identity Development | Creative Lead
Seed starts what's next. The energy of creation. It's an experiment where anything can happen. Something surprising or weird, captivating or creepy, hilarious…never passive. it pulls. Seed is an exclusively digital extension of the CW Brand. It is available on its own site, through apps for smart phones and tablets, and through all kinds of social media. Seed is irreverent, it's buzzing with life.
The Seed brand began to evolve and achieving its developer status of fostering new ideas and nurturing new talent.
The goals for Seed 2.0 is to have the brand create pathways to retain the connection to the CW while landing on a stand-alone brand. Seed will also be positioned as a "best in class" steaming service with a broader library of content.
