The CW TV To Talk About logo

360 Brand Identity Development | Creative Lead

A Television Brand Campaign
for a new generation.

This is not just water cooler talk, it's fans texting, blogging, sharing and creating TV To Talk About campaign animation

NO OTHER TAGLINE DEFINED THE CW GENERATION AND HOW THEY WATCHED THEIR SHOWS THEN AND NOW.

From the OMFG moments of Gossip Girl to WTF moments of Supernatural and Smallville, The Gen-CWers watched on digital and communicated on social during the show and well-after the end.

Campaign application samples

THE CW WAS NETWORK TV FOR A NEW GENERATION.

TV to Talk About — click to watch

And the Accolades To Talk About!

https://www.hollywoodreporter.com/business/business-news/focused-cw-talks-tv-talk-84444
https://www.nytimes.com/2009/05/21/business/media/21adco.html

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TV To Talk About CW logo

360 Brand Identity Development | Creative Lead

A Television
Brand Campaign
for a new Generation.

This is not just water cooler talk Animated TV campaign graphic

NO OTHER TAGLINE DEFINED THE CW GENERATION AND HOW THEY WATCHED THEIR SHOWS THEN AND NOW.

From the OMFG moments of Gossip Girl to WTF moments of Supernatural and Smallville, The Gen-CWers watched on digital and communicated on social during the show and well-after the end.

Sample campaign portraits

THE CW WAS NETWORK TV FOR A NEW GENERATION.

TV to Talk About

And the Accolades To Talk About!

https://www.hollywoodreporter.com/business/business-news/focused-cw-talks-tv-talk-84444

https://www.nytimes.com/2009/05/21/business/media/21adco.html
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